Refer to lynn bernerd, inc. initially, the managers believed that ____ would be the best option for entering the foreign market.

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02-10-2017
Business

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Refer to lynn bernerd, inc. initially, the managers believed that ____ would be the best option for entering the foreign market.

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W0lf93 W0lf93 · Answer 1 · 2017-10-13T11:31:40+02:00

W0lf93 W0lf93

13-10-2017

They originally felt that licensing would be the best first step. By letting other companies use their product in exchange for paying royalty fees, Bernerd was licensing its product out for those companies to take advantage of the company's name.

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