Respuesta :
Answer:
Benefits from related & unrelated diversification.
Explanation:
Firms' benefit(s) from related diversification :
- Building & developing market power - By sharing the related diversification going on in entire industry.
- Sharing activities & market linkages with other businesses - Associated diversification implies forward & backward linkages.
Firms' benefit(s) from unrelated diversification :
- Leveraging & enhancing different core competencies, USP - By Focusing on self paced unique diversification
- Creating a different ostentation brand - Creating a strong brand, capable of becoming a market leader, rather than market follower
Key concepts explaining firm success or failure from either diversification are implicit within above explanation.
